Conducting User Study

Last week we conducted the user study to test our design of the maps. We interviewed twenty-two people at and around The Hague Central Station. We first showed them both versions simultaneously and asked the question: ‘Do you see any conspicuous differences between these two posters?’ After that we only showed one version op the map and asked which route they would choose if they were visiting Delft for shopping and visiting museums.

For the user study we use two prints of the maps which we stuck on foam board to make it easier to show the maps to the participants. We also made small questionnaires to record the date in a coherent way. Some of the interviews are filmed to show in our presentation movie.

We are now busy with analyzing the results of the user study and setting up a movie for the final presentation. On the basis of the results of the user study we will improve our maps.

Keep you posted!

xoxo Four Times O